Agile Marketing Software Do You Know What It Is?

Agile Marketing Software

I want to talk to you today about what is Lean Marketing if I’m going to use it

An analogy I have described quick marketing

as the operating system of marketing it is not

a type of marketing like digital marketing or content marketing

or social media marketing it is a way for marketers to organize

You may ask how do they do the work now how do they do the work today

Good question let’s take a look at

The way marketers organize how to get work done today

Something called a waterfall approach

in work flows a waterfall approach a regression goes down through stages

with little or no feedback from clients along the way starts with

a great strategy we literally spend hours in meetings hashing out that big strategy

The strategy usually focuses on

Internal needs Increase or respond to sales Competitors instead

of focusing on customer needs Next we create a creative brief

and have it Another agency briefing meeting This of course has the potential to
Information to be lost in translation between marketers and agency

The agency then creates a campaign copy image ad

and the emphasis rises above the noise instead of educating

or helping the client and then we run long campaigns oftentimes millions

of dollars spent What happens in the end if we all spend that time and money

Well even if the campaign doesn’t produce

the desired results as marketers we are storytellers

we find metrics called vanity metrics to tell the campaign story Successful

And we declare victory there is a better way to look at an agile approach In an agile approach we come up with a little strategy The best guess at the time about what will work and we articulate that as a thesis or hypothesis focusing on the customer and aligning messages and our deliverables with the needs of customers

We’re building a test maybe an ad

but more maybe another type of content and we’re testing reception between Customers who measure results after a short period of time usually a week or two We summarize our learning and modify our messaging and content to meet customer needs I’ve shown four iterations here but more commonly we can do 10 to 15 iterations in the time it takes to run a big bang campaign We can learn Lots through 10 to 15

Iterations We also don’t fear failure because we see failure because learning also means we get to market
Ok, so let’s move to the next level My Official Definition of Rapid Marketing Quick Marketing gets its inspiration from agile software development and you can read the rest Break this down into three practical sections

Values and benefits of the processes used

By agile software developers and by agile marketers are scrum,

kanban and scrumbon, but these methodologies have to be adapted

for marketers to use the most.

An important thing about these processes

is that they help us prioritize focus and get things done consistently.

Improvement and iteration also help us align with business units and make marketing more transparent The next section of the definition is on values such as responding to a change to following a plan and so now in my training I go on
Each of these values in great detail explain them and give real world values

Then there are the benefits which are the topic of why fast marketing but if you want to sum it up
About the improvement of productivity and effectiveness of marketing to summarize